.NEARLY ONE BILLION folks are actually casting their votes in India's overall political election. It is actually the most significant autonomous exercise in past-- and could additionally be actually the absolute most pricey. Spending is actually expected to reach out to 1.35 trn rupees ($ 16bn), depending on to the Centre for Media Researches (CMS), an Indian non-profit. That would be much more than double the volume devoted in the previous political election in 2019 as well as also exceed the cash sprinkled in United States's presidential vote-casting in 2020. Why carry out Indian political events invest such substantial amounts?