.GENERATIVE ARTIFICIAL INTELLIGENCE (ARTIFICIAL INTELLIGENCE) are going to improve the office. The International Monetary Fund thinks that AI resources, that includes ones that generate message or even images coming from created urges, will at some point influence 40% of work. Goldman Sachs, a bank, states that the modern technology might substitute 300m projects worldwide. Sceptics claim those price quotes exaggerate. But some business seem to be really feeling the impacts already. A newspaper published in August 2023 on SSRN, a repository for analysis which has however to go through formal peer assessment, suggests that the profit of freelance "creatives"-- article writers, illustrators etc-- has dropped because November 2022, when ChatGPT, a well-liked AI device, was actually launched.